"A lovely refreshing Pimm's at Wimbledon. A perfectly poured Guinness on Paddy's day. A stiff Mint Julep at the Kentucky Derby. And a limited-edition Clase Azul to toast Día de Muertos (Day of the Dead). It takes an iconic drink to become synonymous with an historic occasion - and usually a decade or two, meanwhile. For Clase Azul, Mexico's preeminent super-premium tequila brand, it's taken five years - and nothing short of a marketing masterstroke."
"Based on the theme of Recuerdos (Memories) - a nod to the origins of the holiday, and the friends and family no longer with us - this year's ivory-hued decanter portrays a traditional ofrenda (altar) surrounded by spirits rendered in gentle tones. The artist describes her creation as "a bridge between ritual and remembrance," noting that 50 steps were required to bring each ornament to life, ranging from lost wax casting to hand polishing and gold plating."
Clase Azul launched the Nuestros Recuerdos series in 2021, releasing annual limited-edition ceramic decanters timed for Día de Muertos. Each decanter is handcrafted by artisans in the Mexican town of Mazahua and shaped like a peppergrinder or a pawn to distinguish the brand visually. Founder Arturo Lomeli selects a different artist each year to design a theme-based decanter; previous themes include Sabores, Colores, Aromas and Musica. The final Recuerdos decanter, illustrated by Erika Rivera, features an ivory-hued depiction of a traditional ofrenda surrounded by spirits. Rivera required 50 production steps for each ornament, including lost wax casting, hand polishing and gold plating. The tequila was crafted under the direction of Master Distiller Viridiana Tinoco.
Read at Elite Traveler
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