"Daybright is a new beverage-focused restaurant concept and is scheduled to open in the greater Atlanta area this fall," a company spokesperson said in a statement. "Daybright is brought to you by Red Wagon Ventures, LLC, which is a subsidiary of Chick-fil-A Inc. We look forward to sharing more details in the future." QSR magazine notes that Daybright will be its own standalone business and is not an offshoot of Chick-fil-A."
"Red Wagon Ventures was founded in 2017 and serves almost as Chick-fil-A's entrepreneurial test lab. The team there creates new ventures and concepts outside of the traditional Chick-fil-A brand. Meanwhile, several food-focused businesses are trying to capitalize on Gen Z's love of unique, non-alcoholic drinks. McDonald's opened a drinks-focused spin-off called " CosMc's" but closed it after two years in May. Some of the drinks were folded into restaurant menus."
Chick-fil-A is launching Daybright, a standalone, beverage-focused restaurant concept scheduled to open this fall in the greater Atlanta area, with a location appearing in Hiram, Ga. Daybright will offer specialty coffees, cold-pressed juices, smoothies, and food, but the food likely will not be Chick-fil-A menu items. Daybright is being developed by Red Wagon Ventures, LLC, a Chick-fil-A subsidiary that functions as an entrepreneurial test lab for new ventures and concepts. Several other chains have experimented with drink-focused spin-offs: McDonald's closed CosMc's after two years, while Taco Bell's Live Más Café continues to expand.
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