""It wouldn't be the same without her," Gray said. "I wanted something to make me feel better about her not physically being able to come.""
""That one day White Castle becomes love castle," Richardson said. "It's something our customers look forward to. Many are repeat visitors on Valentine's Day.""
"Richardson said the goal was to offer "something kind of fun and quirky and see if anyone wants to come out have a fancy Valentine's Day dinner at White Castle.""
White Castle has hosted annual Valentine's Day "Love Castle" dinners since 1991, expanding from two cities to 325 U.S. restaurants with dining rooms. The promotion reserves decorated dining rooms with red balloons, garland and flowers, and requires reservations opened in early January. About 32,000 people attended in 2025, with a target of more than 35,000 this year. Customers often dress up, arrive in limousines, and use the occasion for weddings and special commemorations. The promotion aims to offer a fun, quirky upscale-feel experience around the chain's signature sliders and nostalgic moments.
Read at Fortune
Unable to calculate read time
Collection
[
|
...
]