"For anyone who's tried Erewhon's now-famous celebrity-backed smoothies, served with colorful geological layers in 20-ounce plastic cups marked by the high-end grocery store's logo, the appeal is clear: These drinks are daily elixirs of fruit, enhancement powders, and esoteric ingredients ( ashwagandha, mucuna, grass-fed colostrum) that add up to a kind of experiential luxury."
"The icy, creamy fruit drinks helped beat the heat on languid Southern California days, their unreal strawberry or passionfruit-mango sweetness undergirded by sugary frozen yogurt that nullified any supposed salutary benefits. Even then, you could add a protein or "immunity" boost of powders so it felt "healthier" than chugging on a Slurpee."
"The only problem? The smoothies are grotesquely expensive, hovering around $20 to $24 each.Despite the magnetic draw of one of Gen-Z's favorite brain rot status symbols, there are plenty of worthy Erewhon smoothie dupes to be found, including at competitors like Bristol Farms, another pricey market with Southern California roots."
Erewhon smoothies feature layered presentations and a mix of fruit, enhancement powders, and esoteric ingredients such as ashwagandha, mucuna, and grass-fed colostrum in 20-ounce plastic cups. The drinks pair intense sweetness—often from frozen yogurt—with optional protein or "immunity" powder boosts, creating a sensory, status-driven beverage popular with younger consumers. Price points sit around $20 to $24 each, positioning them as luxury items. Upscale Southern California markets including Bristol Farms offer blended-smoothie alternatives that mimic Erewhon flavors at lower prices. Comparative visits to Bristol Farms' Manhattan Beach juice counter assessed multiple blended smoothies over several months.
Read at Eater LA
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