"BrewDog has been put up for sale after the Scottish craft beer group appointed restructuring specialists to explore fresh investment and strategic options. The Aberdeenshire-founded brewer has hired AlixPartners to oversee a structured process that could result in new investors coming on board or parts of the business being sold off. Founded in 2007 by James Watt and Martin Dickie, BrewDog grew from a small Ellon-based brewery into an international brand with operations in the US, Australia and Germany, alongside around 60 bars across the UK."
"In a statement, the company said the decision followed "a year of decisive action" in 2025, including cost-cutting and efficiency measures, as it sought to strengthen its long-term sustainability in what it described as a challenging economic environment. A BrewDog spokesperson said the appointment of AlixPartners was a "deliberate and disciplined step" aimed at evaluating the next phase of investment."
BrewDog has been put up for sale and appointed AlixPartners to oversee a structured process that could attract new investors or result in parts of the business being sold. The brewer was founded in 2007 by James Watt and Martin Dickie and expanded internationally with operations in the US, Australia and Germany and about 60 UK bars, employing around 1,400 people. The decision follows cost-cutting and efficiency measures during a challenging economic environment and aims to strengthen long-term sustainability. Recent turbulence includes a £37m loss, job cuts, closure of 10 UK bars, halted distillery production of gin and vodka, and workplace and wage controversies.
Read at Business Matters
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