'Bon Appetit' Mag Will Open a Restaurant at JFK Airport
Briefly

'Bon Appetit' Mag Will Open a Restaurant at JFK Airport
"think: a "modern-day Butterball turkey hotline," she said."
""at least 25 percent of its business once its current reservation list runs out," according to one restaurateur who knows the damage of a lost Michelin star."
Bon Appétit will open a two-level branded restaurant and market at JFK’s new Terminal One featuring a ground-floor bakery, deli, and coffee bar plus an upstairs restaurant and bar. Screens throughout the space will display video content, with some programming available on flights. The expansion pairs with an AI kitchen assistant trained on Bon Appétit’s recipe archive and a Gear of the Year awards program to monetize product authority. The strategy extends the brand into commerce and experiences, targets travelers to reach new audiences, and leverages digital content integration. Separate reporting projects Masa could lose at least 25 percent of business after shedding a Michelin star. A City Council hearing will consider restoring permanent roadway dining, allowing grocery stores to claim sidewalk space, and capping pedestrian paths at eight feet, though critics say the timing limits public input.
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