"I' m in my heels. I've put on makeup. And magically, for my aging millennial self, I brave going out while there's still light outside. In my twenties, I had stamina. I'd work a 12-hour shift behind the bar, changing into my 2000s business casual skirt in the bathroom, and then my friends and I would stay out until the sun rose. Over a decade later, I'm tired; my knees can't "get low" like they used to."
"Daybreaker has been hosting morning raves in New York and beyond since 2013. It encompasses a wide range of social gatherings, but mostly skews away from late nights and heavy alcohol consumption. Instead, it's all about the vibe, with daytime DJs and non-alcoholic options like coffee and CBD drinks, not to mention the ability to hear a conversation. It's becoming increasingly popular as millennials (ahem) get older and Gen Z drinks less."
"The soft-clubbing experience in Atlanta varies from the abundant listening rooms and coffee shops to restaurants, art galleries, and even private homes. Tulum-inspired eatery Palo Santo was one of the first to offer soft clubbing in town with its House Brew parties, bringing together local coffee, zero-proof beer, energy drinks, and cocktails. You'll even find daytime sets at Crates ATL, a downtown record store."
Atlanta's nightlife has evolved from the decline of Buckhead Village and Midtown mega-clubs to a rise in daytime, low-alcohol social gatherings called soft clubbing. Daybreaker pioneered morning raves with daytime DJs, coffee, CBD drinks, and an emphasis on conversation and vibe rather than heavy drinking. Local venues offering soft-clubbing experiences include listening rooms, coffee shops, restaurants, art galleries, private homes, Tulum-inspired Palo Santo with House Brew parties, and Crates ATL's daytime record-store sets. Soft clubbing appeals to aging millennials and Gen Z who drink less, and events are commonly promoted on social platforms and apps like Partiful and Eventbrite.
Read at Eater Atlanta
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