Amarula: What It Is And How To Drink It - Tasting Table

"The small yellow marula fruit is citrusy with an unexpected nuttiness, and when fermented into Amarula, it exudes a balanced yet bright tang and deep warmth. Since its launch in 1989, Amarula Cream has grown from a South African favorite to a globally recognized spirit, now sold in over 100 countries and embraced by drinkers who enjoy cream liqueurs but want something fruit-driven and distinctive."

"The roots of Amarula date back to the early 1980s, but for the first six years, Amarula wasn't the creamy liqueur we know today. The clear marula-fruit spirit was first produced in 1983, but after one summer season in 1989, producers introduced the cream-infused version - Amarula Cream Liqueur. By 1994, Amarula began its expansion beyond South Africa, debuting in Brazil and eventually rolling out to markets all over the world."

Amarula is a silky, creamy liqueur distilled from the fruit of the wild African marula tree and closely tied to South African culture. The production blends fermented-distilled marula spirit with fresh dairy cream and sugar to create a velvety drink at about 17% alcohol by volume, classified as a digestif or cream liqueur. The small yellow marula fruit offers citrusy notes and unexpected nuttiness, producing a bright tang and deep warmth when fermented. The clear marula spirit first appeared in 1983, the cream version launched in 1989, global expansion began by 1994, and Amarula Gold was introduced in 2014.

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