"Nearly every supermarket chain has its own store brand of products, many of which make duplicate versions of popular cereals. Walmart has Great Value, Costco has Kirkland, and Aldi has Millville for its breakfast items. If you're looking for a knock off of Cheerios, Aldi offers up Millville Crispy Oats. This version is significantly cheaper than General Mills Cheerios, and may be priced even lower than comparable store brands."
"They look like Cheerios, but the texture is so light and airy that they dissolve soon after getting wet. That makes it a problem if you plan to eat these with milk. Think you could just eat them dry? They melt in your mouth, too. Our taste tester also noted that the flavor is remarkably close to that of cardboard."
Nearly every supermarket chain offers its own store brands, and Aldi sells Millville Crispy Oats as a budget alternative to Cheerios. Millville Crispy Oats cost significantly less than General Mills Cheerios and may undercut other store-brand prices. A blind tasting ranked the cereal last among 15 Aldi breakfast cereals. The cereal has a very light, airy texture that dissolves quickly in milk and also melts when eaten dry. Flavor impressions include blandness and a cardboard-like taste, with one tester noting only low fat as a positive attribute. Online shoppers reported strong negative reactions, including disposal and complaints of metallic or machine-part flavors.
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