"Snapple even posted a photo of the setup on Instagram, directly calling out the high-end, culty California-based grocery store Erewhon, which recently announced plans to open a "tonic bar" inside the private padel club Kith Ivy in the West Village -basically only catering to those able to cough up the club's $36,000 membership fee. "Hey Erewhon, we already opened a juice bar," reads the writing on the pop-up's window. "It's called a bodega and everyone is welcome." Good game, Snapple."
"Now, back to those glass bottles, which are practically collector's items at this point. Visitors can choose from five classic Snapple flavors: apple, peach tea, kiwi strawberry, lemon tea and zero sugar peach tea. We can only imagine how packed the spot will get, so with limited supplies and the pop-up closing at 9pm, we suggest heading to downtown Manhattan ASAP."
Snapple opened a one-day bodega at 319 Sixth Avenue in Greenwich Village offering free drinks in the classic glass bottles phased out in 2017 for environmental reasons. The pop-up handed out five vintage flavors — apple, peach tea, kiwi strawberry, lemon tea, and zero sugar peach tea — while supplies lasted, closing at 9pm. The setup included an Instagram photo and a window message calling out upscale grocery Erewhon and its plan for a private "tonic bar" at a high-fee club. The bodega welcomed all patrons and urged downtown Manhattan visitors to attend quickly because of limited supply.
Read at Time Out New York
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