A fan-favorite Armenian pop-up with one of the city's viral sandwiches launches its first restaurant
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A fan-favorite Armenian pop-up with one of the city's viral sandwiches launches its first restaurant
"Juicy, dripping with cheese sauce and so formidable it's impossible to eat gracefully, one of L.A.'s best pastrami sandwiches has returned. Arthur Grigoryan's pastrami basturma pita went viral through the many phases of Yerord Mas Bakery & Deli, starting as a pop-up seven years ago. His ode to Armenian cuisine is now open as a counter-service restaurant in Glendale. Grigoryan's Yerord Mas (also written as III Mas) traces his family's roots through Armenia, Syria, Egypt and Los Angeles,"
"There's more traditional Armenian cuisine too, such as the yogurt kyuftah native to his great-grandparents' region of Gaziantep - historically called Aintab, now in Turkey. "Our food is just as complicated as our history and the politics in the region, because it's a cuisine shaped by the empires that have dominated the region throughout the ages," he said. "It's kind of trying to tell the story of my family and the journey that they've been on.""
Yerord Mas operates as a counter-service restaurant in Glendale offering Arthur Grigoryan's reinterpretations of Armenian and regional dishes. The pastrami basturma pita originated as a pop-up staple and became a viral, cheese-dripping signature sandwich. The menu includes L.A. spins on chi kyuftah topped with Aleppo pepper and Sichuan chili crisp, yogurt kyuftah from Gaziantep, a Middle Eastern fish curry built on a 15-spice Chaldean blend toasted and ground in-house, and a pistachio hummus recipe traced to 14th-century Egypt. The restaurant's name and recipes reflect family migrations across Armenia, Syria, Egypt and Los Angeles after the Armenian genocide.
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