"Being ghosted sucks. When it happens, all you want to do is drown your sorrows in your favorite foods, watch a sad movie, and cry it out with your friends. But what if you're ghosted during spooky season? Sweethearts has the answer. Though we included Sweethearts' Conversation Hearts on our list of 19 non-chocolate Valentine's Day candies, the company is proving that hearts aren't just for Love Day anymore."
"According to a recent press release, its limited-edition Ghosted Sweethearts will be released in special boxes that are perfect for gifting to your bestie who just got dumped, or the person who ghosted you. The red boxes contain the brutally honest tagline, "Messages that disappeared like you did." Within are all-white hearts with no words on them - the perfect vehicle to contain your relationship angst. These truly terrifying treats are another modern innovation from the brand that released Situationship Boxes in 2024."
"Evan Brock, vice president of marketing for Spangler Candy (the company that makes Sweethearts), says "Sweethearts aren't just for Valentine's Day anymore ... with Ghosted Sweethearts, we're putting a stake in the heart of Halloween season and poking fun at ghosting, a spooky phenomenon of modern dating." We agree, and can't wait to get our hands on these delightful little all-white candy hearts."
Ghosted Sweethearts are a limited-edition Halloween variant of the classic conversation hearts. The candies come in red gift boxes bearing the tagline "Messages that disappeared like you did." The hearts are all white and intentionally blank, representing disappeared messages and relationship angst. The product follows the brand's 2024 Situationship Boxes that used misprinted hearts to represent complicated entanglements. Evan Brock, vice president of marketing for Spangler Candy, framed the release as an expansion beyond Valentine's Day and a playful jab at ghosting as a modern dating phenomenon. Availability details were not fully disclosed but the release is seasonal.
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