"Before Nothing Bundt Cakes became the empire it is today, it had small beginnings. Let's rewind to 1997, when Dena Tripp and Debbie Shwetz created their first bundt in their homes. They were two moms and friends living in Las Vegas, Nevada, who were just enjoying the practice of baking. They started with a cake and then figured out the frosting process, using a cream cheese and butter base to decorate the baked good."
"You can't really know if or how successful something's going to be, so they likely had no idea that the first bake would lead to hundreds of store openings, millions of cakes sold, and nearly 30 years of business. But they knew that they had a good idea and something that was unique to distinguish themselves from everything else available at the time. So, a year after that first bundt experiment, they opened the premier Nothing Bundt Cakes store in Las Vegas."
Nothing Bundt Cakes began in 1997 when Dena Tripp and Debbie Shwetz baked bundts at home in Las Vegas. They developed a cream-cheese-and-butter frosting and opened the first store a year later. The brand expanded to hundreds of stores and millions of cakes sold over nearly 30 years. Bundt cakes are harder to find elsewhere, but Nothing Bundt Cakes offers abundant year-round options, various flavors and sizes, and a signature frosting. Many customers appreciate its unique shape, distinctive frosting, and consistent availability. The business emphasized a unique product to distinguish itself from other bakeries.
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