
"Clarence Birdseye was a visionary. As the founder of Birds Eye Frosted Foods he revolutionized the frozen foods industry when he patented a quick-freezing machine that froze foods without damaging cell walls, ensuring the flavor, texture, and nutrition remained intact. Although Birdseye developed the patent, it was actually fish that changed the frozen foods industry forever. On a trip to the Arctic, Birdseye had seen Native Americans flash-freeze fresh fish using ice, wind, and temperature."
"After his return, he applied the knowledge he had gained to fish and other foods, patenting freezing machines throughout the 1920s before securing a 1930 patent for a machine that quickly froze foods under high pressure. In 1930, Birds Eye began selling its first frozen foods, including fish, steaks, and vegetables in Springfield, Massachusetts. Today, Birds Eye is widely recognized for its frozen vegetable products."
Clarence Birdseye observed Native Americans flash-freezing fish in the Arctic and applied that knowledge to develop quick-freezing machines that preserved cell walls, flavor, texture, and nutrition. He patented multiple freezing processes during the 1920s and secured a 1930 patent for a high-pressure quick-freezing machine. Birds Eye began selling frozen fish, steaks, and vegetables in Springfield, Massachusetts in 1930 and later became known for frozen vegetables. In the 1990s Birds Eye introduced Voila! frozen skillet meals that cook in under 20 minutes. Nine Birds Eye Voila! meals were taste-tested and ranked based primarily on flavor, texture, and nutrition.
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