"Toys were first added to cereal boxes in the 1930s, when General Mills put trinkets like trading cards and miniature airplanes inside its breakfast boxes. The practice expanded across countless American cereal brands starting in the 1950s, but the kid-centric pop culture of the '80s was particularly suited to the concept, with the explosive popularity of children's toy lines, TV shows, and TV shows based on toy lines."
"Fruity Pebbles have carried many freebies, from "build your own dinosaur fossil" kits to a replica of the Flintstone family's car, but the Flying Disc got its own over-enthusiastic TV commercial. You could get a purple disk emblazoned with Fred Flintstone, an orange disc with Barney Rubble, or a white one with Dino the dinosaur. Then you might just toss it back and forth with a friend or sibling until your morning sugar rush wore off."
Toys were first added to cereal boxes in the 1930s when General Mills placed trading cards and miniature airplanes inside breakfast boxes. The practice expanded across American cereal brands starting in the 1950s and grew alongside kid-centric pop culture in the 1980s. The 1980s saw collectible cereal prizes tied to popular toy lines and TV shows, including Fruity Pebbles flying discs and functional Honeycomb digital watches. Common freebies included figurines, bike reflectors, and sticky squishies. Marketing tie-ins and television commercials amplified the desirability of enclosed toys and trinkets.
Read at Tasting Table
Unable to calculate read time
Collection
[
|
...
]