"In 2025, Cider sales performed well at plus 2%, led by top brand Angry Orchard (plus 3.6%). For the 52 weeks ending Dec. 28. 2025, hard cider sales reached $502 million in total U.S. multi-outlets, grocery, drug, mass merchandisers, convenience, military, and select club and dollar retailers, according to Circana data. Of the brands, eight of the Top 10 showcased growth."
"Cider did end up growing. It was up 1.6% versus a year ago, and while that growth was relatively small, I think that it's had some impact from the flavor trend that's happening. It is a more indulgent offering for some consumers. We've also seen light ciders come through where they still get that full flavor, but it's better for you to position with lower calories, half the calories of a regular cider and maybe lower ABV, too."
"Some trends driving the increase in hard cider consumption is the demand for flavorful alcoholic beverage options, as well as increasing demand for gluten free options due to dietary restrictions."
Hard cider reversed its 2024 decline with positive performance in 2025, achieving 2% sales growth according to Circana data, reaching $502 million in U.S. multi-outlet sales. Angry Orchard led the category with 3.6% growth, while eight of the top ten brands showed increases. NielsenIQ recorded 1.6% growth, attributing gains to flavor-forward offerings and emerging light cider options. Consumers increasingly seek flavorful alcoholic beverages with health benefits, including gluten-free options and reduced-calorie alternatives. Light ciders maintain full flavor profiles while offering lower calories and reduced alcohol content, appealing to health-conscious consumers seeking indulgent yet better-for-you choices.
#hard-cider-market-growth #flavor-forward-beverages #health-conscious-alcohol-options #light-cider-trend #gluten-free-alcoholic-drinks
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