"With an abundance of seasonal fruit and vegetables available year-round, it's no wonder Los Angeles is a destination for cold-pressed juices and produce-packed smoothies. In 2007, Marjan Sarshar opened the first location of Kreation in Santa Monica, offering hand-pressed juices alongside healthy grab-and-go meals - the chain has since expanded with more than 25 stores across Southern California. Hayden Slater, Carly de Castro and Hedi Gores followed suit with the opening of Pressed Juicery in West L.A. in 2010. Now the brand has almost 100 locations across the U.S."
""I was trying to figure out preventative measures for this to never happen again, and I'm like, OK, how am I going to convince my dad, this Mexican machismo man, that he needs to eat better when his friends make fun of him if he eats a salad?" Yeen bought a juicer for $5 at a garage sale and began researching and experimenting with recipes, at first masking the flavor of vegetables that her father would normally shy away from with fruit he already loved."
Los Angeles benefits from year-round seasonal produce, fostering a strong market for cold-pressed juices and produce-packed smoothies. Kreation opened in Santa Monica in 2007 and expanded to more than 25 Southern California stores. Pressed Juicery launched in 2010 and later grew to nearly 100 locations nationwide. Juicing carries debated benefits because of natural fruit sugars but also serves as an accessible gateway to healthier habits. Angela Yeen used juicing to help her father after a heart attack, starting from a $5 garage-sale juicer, delivering from a VW bus, and opening Salud Juice in Long Beach in 2015, later expanding to additional locations.
Read at Los Angeles Times
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