"While Dunkin' didn't invent donut holes, its idea of selling bite-sized versions of its larger donuts really took off in the early 1970s, and for multiple reasons. First of all, they came in a smaller portion size than larger donuts, which some people preferred since five Munchkins were about the equivalent of a single donut. Since you could mix and match flavors, it meant you weren't restricted to deciding on just one flavor when you had a finite amount of stomach space for donuts."
"However, in 1971, Kraft introduced a flavored peanut butter brand called Koogle. You could choose from flavors like cinnamon, chocolate, banana, and vanilla peanut butter. Sure, you could add those flavors to your peanut butter on your own today, but it's so much easier when your peanut butter comes that way in the first place. Not only was this peanut butter flavored, but it was sweet and had a fun logo with googly eyes."
Dunkin' Donuts popularized bite-sized Munchkins in the early 1970s, offering smaller portions equivalent to a single donut and allowing customers to mix flavors. Munchkins launched at $0.19 per bag and were rebranded after a trial favored the name for its Wizard of Oz association and kid appeal. Targeted marketing toward children helped Munchkins generate about 10% of Dunkin's sales in the 1970s. In 1971 Kraft introduced Koogle, a sweet, flavored peanut butter in cinnamon, chocolate, banana, and vanilla varieties, featuring playful branding and a claim it wouldn't stick to the roof of the mouth.
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