""The video in particular had to match the intensity and dynamic shifts of the song, with frenetic hypersonic chaos as the general pace, later opening up into these epic breakdowns," Zev says. The fast-paced chaos required a chopped approach. Right from the start, Zev cut up the video into many pieces, working backwards to piece the video into clear visual narratives."
""This is a maximalist canon blast that gives me anxiety when I try to think back to how any of it was made," shares Zev; the chaos of the source material seeped into his creative practice. Between blood spillage, pixel decay and sword fights, the video deploys a dizzying spectacle of cuts, colouring and effects. The boss-battle with the tech CEO shows the video's heights as a destructive ray of multicoloured light emanates from his forehead, sending the video into electrifying overdrive."
"The video's hypnotic mayhem has one unique philosophical foundation - crafting by hand. To enhance the anti-AI theme of Dread Architect, Zev hit the accelerator on the video's physical side. He deliberately set out to work with as many handmade elements as possible, working with miniatures and stop motion artist Eris Deo. Eris created a stop motion segment, as well as props which were photographed and sent to Zev to use in the video's environment, serving as a painstakingly built backdrop to the real stunts."
Zev crafted an intensely paced music video that mirrors the song's frenetic hypersonic chaos and later opens into epic breakdowns. He chopped footage into many pieces and worked backwards to assemble clear visual narratives. The source material's chaos influenced the creative process, producing wall-to-wall action featuring blood spillage, pixel decay, sword fights and a multicoloured destructive ray from a tech CEO's forehead. To reinforce an anti-AI philosophy Zev prioritized handmade elements, collaborating with miniatures and stop-motion artist Eris Deo who provided a stop-motion segment and photographed props. The handcrafted approach created a painstaking physical backdrop to real stunts, framed as a declaration of human effort against AI.
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