KPop Demon Hunters received a singalong theatrical release in over 1,700 theaters with many showings sold out. The animated musical became the second-most-watched Netflix movie ever and generated major chart success: fictional trio Huntr/x topped the Billboard Hot 100 with "Golden", while " Your Idol" and "Soda Pop" helped the soundtrack place three songs in the Hot 100 top ten. The phenomenon is compared to Encanto and prompts consideration of an Oscars push. The film must sustain momentum over several months, but Netflix can run a targeted awards campaign now that awareness and commercial milestones exist.
You know something special is happening when Netflix starts to crow about a theatrical release. This weekend, the streamer is sending a singalong version of its summer sensation KPop Demon Hunters into more than 1,700 theaters - and bragging that many showings are already sold-out. Consider it a victory lap for the animated musical, which has spent the past two months racking up achievements at a historic rate.
KPop Demon Hunters just became the second-most-watched Netflix movie of all time. Its fictional trio, Huntr/x, were the first girl group to top the "Billboard Hot 100" (with the song "Golden") since Destiny's Child. The success of the tracks " Your Idol" and "Soda Pop" also made the movie's soundtrack the first to have three hits in the top ten of the "Billboard Hot 100" since Waiting to Exhale.
This is a cultural phenomenon the likes of which we haven't seen since Encanto, so it's worth asking the question: Can KPop Demon Hunters follow in that film's footsteps and turn tremendous virality into Oscar gold? As always, we must first discuss timing. Encanto started popping over the holidays, right as the Oscar race was kicking into gear. KPop Demon Hunters, by contrast, will have to sustain its momentum over the next seven months. But that extended window can provide its own benefits.
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