"Universal Pictures' two-part Wicked gamble continues to defy gravity at the box office. Just a year after part one brought droves of audiences to movie theaters around the country, even more people bought opening weekend tickets to see the epic conclusion, Wicked: For Good. According to studio estimates on Sunday, Wicked: For Good earned $150 million from North American theaters in its first days in theaters and $226 million globally."
"Not only is it the biggest opening ever for a Broadway musical adaptation, unseating the record set by the first film's $112 million launch, it's also the second biggest debut of the year behind A Minecraft Movie's $162 million. "The results are just fantastic," said Jim Orr, who heads domestic distribution for Universal. "Some films can deliver a false positive when tickets go on sale early but these results speak for themselves.""
"Universal began rolling out Wicked: For Good in theaters earlier this week, with previews on Monday ($6.1 million from 1,050 theaters) and Wednesday ($6.5 million from 2,300 theaters). By Friday, it was playing in 4,115 North American locations and had raked in $68.6 million. IMAX showings accounted for $15.5 million, or 11%, of its domestic haul-a November record for the company. IMAX CEO Rich Gelfond said in a statement that the strong market share shows, "our momentum carries into demos and genres beyond our traditional core, including families.""
"As with the first film, women powered the opening weekend, making up around 71% of ticket buyers according to PostTrak exit polls. Critics were somewhat mixed on the final chapter, but audiences weren't: An overwhelming 83% of audiences said it was one they would "definitely recommend" to friends. As far as foot traffic is concerned, the box office tracker EntTelligence estimates that about two million more people came out for Wicked: For Good's first weekend than for Wicked 's."
Wicked: For Good earned $150 million in North America and $226 million globally in its opening weekend, marking the largest opening ever for a Broadway musical adaptation and the second biggest debut of the year behind A Minecraft Movie's $162 million. Previews generated $6.1 million on Monday and $6.5 million on Wednesday, and the film played in 4,115 North American locations by Friday, with IMAX accounting for $15.5 million (11%) and setting a November record for Universal. Women comprised about 71% of ticket buyers; 83% of audiences said they would definitely recommend the film, and roughly two million more people saw the sequel than the first film's opening weekend.
Read at Fast Company
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