Wicked: For Good Is Taking The Popcorn Bucket Craze Too Damn Far

"I can't really judge anyone who buys novelty popcorn buckets at the movie theater because I have two Sonic the Hedgehog 3 ones sitting on my shelf. However, the sheer ridiculousness of collectibles masquerading as bowls for your popcorn proves the trend has flown too close to the sun. We're done. Everybody, pack it up and go home. Give me generic paper bowls that say the name of the theater on them, Hollywood. Your popcorn bucket privileges have been revoked."

"Each of these is basically just a collector's item that a movie theater can sell, when, if held in a very particular way, could technically house a salty snack. But they're basically just toys and display pieces. One is made to look like the Wizard's hot air balloon , another is a light-up orb resembling Glinda's bubble with a translucent figure of the Good Witch herself inside, taking up space where the popcorn should go,"

"Listing them all is quite the task: the sequel is big enough to have half a dozen different buckets dedicated to it and marketing partnerships with multiple theater chains. So shoutout to TikTok user @noahglenncarter for compiling most of them in one video: The one that is most baffling to me is Regal's music box bucket , which plays a jingle version of "For Good" whenever you open it. I'm sure that goes over well in a crowded theater trying to watch a movie."

Novelty popcorn buckets have become oversized collector items that sacrifice practicality for spectacle. Wicked: For Good spawned multiple elaborate, chain-specific buckets that serve more as toys or display pieces than food containers. Designs include a Wizard's hot air balloon, a light-up Glinda bubble with a translucent figure inside, and a Grimmerie spellbook that opens to reveal popcorn. One Regal bucket plays a jingle when opened, potentially disrupting a theater. The combination of high prices, impractical forms, and marketing partnerships makes these buckets feel like gimmicks rather than genuine, usable popcorn vessels.

Read at Kotaku