Eros International has re-released Raanjhanaa with an AI-generated ending where the male lead survives instead of dying. This decision has angered the film's director, Aanand L Rai, who criticized the alteration as disrespectful and reckless. He emphasized that using AI to modify the narrative stripped the film of its original intent and emotional context. The re-release has provoked significant backlash within the Indian film industry as it raises important legal and ethical questions regarding creativity and artistic integrity. The film's modified version screened in Tamil Nadu, diverging significantly from the original.
The idea that our work can be taken and modified by a machine, then dressed up as innovation, is deeply disrespectful, said Aanand L Rai.
This is the first time a film studio has re-released a movie with AI alterations, anywhere in the world, and it has also caused an uproar among critics.
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