"I see Avatar as a bit of a standout in the market; it always has been, Cameron told Esquire ahead of Avatar: Fire and Ash's release. Can it save the industry? No, of course not. However, we can hope to make some profit and demonstrate what cinema can still achieve. I can't predict the future, but I do know that we've got a good film."
"Now, I know people say that nearly every movie is an experience you can only have at the theater, but it's especially true for Avatar films. I mean, do you own a pair of 3D glasses at home? I don't think so. And what about a massive IMAX screen? TVs are decently large nowadays, but even I was impressed by the size of our IMAX screen when I saw Avatar: Fire and Ash earlier this week."
Avatar: Fire and Ash premieres in theaters on December 19 and continues the story immediately after Avatar: The Way of Water, following the Sully family after a costly conflict with the military. The full principal cast returns and newcomer Oona Chaplin joins as Varang, leader of the Volcano-dwelling Ash clan. The film emphasizes theatrical presentation, including 3D effects and IMAX scale, as fundamental to the intended experience. The release strategy prioritizes cinema viewing while confirming a later home streaming window. The film aims to showcase what modern cinema can still achieve without promising industry rescue.
Read at www.esquire.com
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