"I feel like I want to tell stories that every exec is gonna be like, 'No, that's too niche,'"
"The word niche triggers me, because we're not niche. We're not at all niche, and that's just a word that's used against us."
"I want to tell stories for our community and that highlight our unrepresented voices, because I think it's tragic that we don't get to see all facets of us on screen,"
"I think it really hinders our community's progress in a lot of ways."
Lilly Singh stars as thirty-something virgin Maya in Doin' It, a South Asian sex comedy about a woman suddenly tasked with teaching sex education to teens. Sara Zandieh directs and Neel Patel co-wrote the script, which entered a seven-year development process. Singh approached the project boldly, fearing the opportunity might not recur, and embraced overtly sexual humor in promotional material. Singh rejects the label "niche," arguing that the term is used against South Asian stories and unfairly limits their reach. Singh seeks to portray unrepresented facets of her community to aid its cultural progress, and the film holds personal importance for her family.
Read at IndieWire
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