"Attendees were required to arrive bald or be willing to shave their heads before entering the theater. And honestly, I can't blame them for taking the deal. A free movie and a free haircut? In this economy!? You have to take advantage. Guests with hair still on their heads were ushered to the red carpet, wrapped in a Bugonia-branded cape, and had their hair shaved off on camera. Some proudly held signs reading "BALD FOR BUGONIA." You love to see the bald solidarity!"
"Stone, who actually shaved her head for the role, told The Hollywood Reporter: "I just assume it's people who already wanted to shave their heads and were like, 'OK, I could just do that at home-or I could see a movie right after,' you know? It's a good time. It's just a good time if you're already wanting to shave your head.""
""The bald screening," as it's been dubbed, was by all accounts a success. However, a conspiracy has already emerged: a Reddit thread titled "Some People at the All-Bald Screening of Bugonia Are NOT Bald!" alleges that "people with bald caps, partial hair, and full on hair have been admitted." To the people who didn't go bald: we will find you."
A theatrical promotion required attendees to arrive bald or consent to having their heads shaved before entering, offering a free movie and a free haircut. Guests with hair were wrapped in Bugonia-branded capes and had their hair shaved on camera, with some holding "BALD FOR BUGONIA" signs. The film stars Emma Stone as a CEO kidnapped by conspiracy theorists convinced she is an alien; the dark comedy is director Yorgos Lanthimos's tenth film and his fourth with Stone, slated for October 31 release. Stone shaved her head for the role and suggested many attendees already wanted to shave. A Reddit thread alleges some attendees wore bald caps.
Read at Jezebel
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