"In the last few weeks we've had three almost completely pointless short trailers online, with another reportedly playing in cinemas ahead of Avatar: Fire and Ash. First there was Captain America cradling his baby, then Thor praying to his dear old dead omnipotent dad. This week we got our first proper look at the classic X-Men lineup in the new film, and there are suggestions that an encounter between the Fantastic Four's The Thing and half of Wakanda is imminent. Something weird is clearly happening."
"These aren't teaser trailers in any meaningful sense, because these half-cocked, chord-drenched promotional entries tell us absolutely nothing about what is to come. Assembled fandom wants to know who Doctor Doom is in the new movie, and why he looks exactly like Robert Downey Jr's Iron Man (because if this is just stunt-casting there are going to be walkouts). We want to know how all the Fantastic Four and X-Men have suddenly turned up in the main Marvel timeline,"
Marketing for the upcoming Avengers: Doomsday centers on short, evocative teases that showcase legacy characters without revealing plot or context. Recent clips have included Captain America with a baby, Thor invoking Odin, and a first look at a classic X-Men lineup, with hints of Fantastic Four involvement. Fans seek concrete explanations for Doctor Doom's casting and the sudden integration of Fantastic Four and X-Men into the main Marvel timeline. The campaign prioritizes spectacle and reassurance of franchise strength over informative storytelling. Returning characters carry added emotional or narrative baggage that the teasers signal but do not explain.
Read at www.theguardian.com
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