Warner Bros. (Yes, Warner Bros.) Leads the Way of New Buyers Set to Shake Up the Sundance Market
Briefly

Warner Bros. (Yes, Warner Bros.) Leads the Way of New Buyers Set to Shake Up the Sundance Market
"In November, Warner Bros. hired three veterans from Neon - namely, the marketing guru behind "Longlegs," Christian Parkes - to lead a new specialized division for films aimed at Gen Z. The label is so new it's likely to arrive on the ground without a formal name. It's anyone's guess what - or if - this to-be-named shingle will buy, but there's hope that it will provide a much-needed spark for the rest of the film market."
"Paramount at the end of last year hired Lia Buman to head up acquisitions for its own specialized label Republic Pictures. Newly launched distributor Row K, which was just about the only distributor doing anything out of TIFF last year, could be positioned to be similarly aggressive at Sundance this year. Other new players like 1-2 Special, Black Bear, and WILLA will likewise be shopping and may be the difference between a healthy market and another slow one."
""Together" sold to Neon for eight figures, Netflix's "Train Dreams" is in the thick of the Oscar race, A24's "Sorry, Baby" just got a shout out from Julia Roberts on the Golden Globes stage, and acclaimed indies and even documentaries like "The Perfect Neighbor," "Oh, Hi!," "Predators," "Come See Me in the Good Light," "Rebuilding," and "Twinless" all eventually found homes and good audiences."
A major potential buyer arriving at Park City lacks a formal name after Warner Bros. hired three Neon veterans, including Christian Parkes, to build a Gen Z–focused specialty division. Paramount hired Lia Buman to lead acquisitions for Republic Pictures. Newly launched Row K and players like 1-2 Special, Black Bear, and WILLA plan active shopping at Sundance. Last year's Sundance produced notable sales and awards attention—"Together" sold to Neon for eight figures, Netflix's Train Dreams joined the Oscar conversation, and several indies and documentaries found homes. Few films sold during the festival itself, and much early buzz failed to convert. More buyers could strengthen the indie acquisition market.
Read at IndieWire
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