"In the hyperactive march to the Christmas Day launch of his table-tennis period piece, Chalametboasted about his craft like a boxer ("It's been like seven, eight years that I've been handing in really, really committed top-of-the-line performances"), collaborated with sketch comic and rapper-whisperer Druski, dropped a guest verse on U.K. rhymer EsDeeKid's "4 Raws," and claimed "unc" status on his 30th birthday."
"He ticked off the interests and affectations of the textbook millennial molded by Black culture. He was positioning himself as the nexus between dyed-in-the-wool sports and rap fans and zoomers unaware of the AAVE origins of their daily slang. It's a move that seems to have paid dividends at the box office; Marty Supreme has become A24's highest-grossing film to date."
Timothée Chalamet mounted a two-pronged campaign targeting both mainstream audiences and entertainment tastemakers to promote Marty Supreme. He engaged in high-profile stunts including boasting about his craft, collaborating with comedian Druski, contributing a guest verse to EsDeeKid's "4 Raws," and claiming "unc" status on his 30th birthday. He adopted millennial affectations shaped by Black culture to bridge sports, rap fans, and zoomers unfamiliar with AAVE origins. Marty Supreme became A24's highest-grossing film, and Chalamet shifted to subdued presentation at awards shows, wearing Timberlands and delivering a modest acceptance speech while distancing from antics labeled "wigga."
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