"But during that period, the biggest single-day gross posted by any release wasn't really a gross or a movie. It was the series finale of the Netflix TV show Stranger Things. Netflix made a deal to put the feature-length episode in theaters simultaneously with its streaming debut, and estimates put the numbers for the 24 hours' worth of shows, beginning at 8pm on New Year's Eve and continuing throughout New Year's Day, around $25m."
"As it happens, those numbers are a little dicey not just because Netflix doesn't release box office grosses for its occasional theatrical releases, but because contractual issues dictated that the tickets for this event were technically free. At most cinemas showing the Stranger Things finale, attendees were actually purchasing $20 concession vouchers to reserve their seats. But that only underlines how lucrative this experiment was for theaters: rather than splitting the pot with the distributor as usual, that money presumably went entirely to exhibitors."
During a lucrative holiday period, several diverse hit movies boosted the North American box office after an underwhelming fall. The biggest single-day gross across releases was the feature-length Stranger Things series finale, which played in theaters simultaneous with its Netflix streaming debut; estimates put 24-hour revenues beginning New Year's Eve around $25m, with some estimates exceeding $30m. Contractual terms made tickets technically free, and many attendees purchased $20 concession vouchers to reserve seats, directing revenue largely to exhibitors. Distributors and exhibitors are experimenting with non-traditional release strategies, including filmed Broadway titles like Hamilton and Merrily We Roll Along.
Read at www.theguardian.com
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