"The most successful director in the history of movies has done it again. In its third weekend in theaters, Avatar: Fire and Ash's box-office take rose to $1.08 billion, making James Cameron the first director with four movies to earn $1 billion or more. That's not just four total but four in a row, beginning with 1997's , which means there are now people in their 30s who weren't born the last time one of Cameron's movies failed to make 10 figures."
"For nearly as long as the Avatar movies have been atop the box-office charts, people have been debating their lack of staying power. Not even five years after Avatar became the highest-grossing movie of all time, Forbes argued that the movie had left " no real pop culture footprint," and in 2022, the New York Times set out to investigate " The Mystery of the Vanishing Blockbuster," only a few weeks before The Way of Water began a box-office run that would take it to third plac"
Avatar: Fire and Ash reached $1.08 billion by its third weekend, making James Cameron the first director with four films to exceed $1 billion, a streak that is consecutive and began with a 1997 release. The milestone means people now in their 30s were not born the last time a Cameron movie failed to achieve ten-figure grosses. No other auteur matches this film-for-film box-office consistency; even the Russo brothers are the only other directors with multiple Top 10 entries. The franchise generates massive ticket sales while repeatedly facing assertions of limited lasting cultural impact.
Read at Slate Magazine
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