"At a time when the box office can be hit-or-miss (see: nearly every film released this month), there's one genre that almost never lets Hollywood down: horror. It's been nearly 100 years since audiences were introduced to characters like Frankenstein's monster and Dracula on screen. Since then, some horror movie franchises have lasted for up to a dozen films, like "Friday the 13th," raking in hundreds of millions of dollars at the box office."
"Creating an iconic horror movie villain doesn't just mean sequels and huge profit margins at the box office, though. Think about how many kids in Ghostface masks or Pennywise costumes you see on Halloween every year - these enduring characters ensure revenue long after their movies' releases. These are some of the most iconic horror movie villains of all time."
Horror consistently performs well at the box office despite wider release variability. Iconic screen monsters have existed for nearly a century, beginning with figures such as Frankenstein's monster and Dracula. Some horror franchises have expanded to a dozen films, with series like Friday the 13th earning hundreds of millions of dollars. Certain villains recur across multiple movies — for example Freddy, Jason, and Ghostface — embedding themselves in popular culture. Other villains achieve lasting impact from a single film, such as Annie from Misery or Jack from The Shining. Recognizable characters generate ongoing revenue through sequels, merchandising, and holiday costume traditions.
Read at Business Insider
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