"If you follow the sign, head up a steep path to the left and through a heavy door, you'll find yourself between tall bookshelves. Novels, political analyses, out-of-print editions about the culture and history of the region. A few steps further, around the corner you'll enter a second room. And here the atmosphere changes, it's more dense and colourful. It's here where poster heaven begins. Fascinating colors, so many faces, and typographies from over a century of trends in print."
""This shop is an archive for Lebanon, but also for the entire region," Bou Jaoude says. With more than 20,000 posters, his collection is considered one of the largest of its kind in the region. Many of the posters now hang in private homes and even in the nearby Cafe Kalei, where film enthusiasts sip espresso while gazing at the faces of iconic Lebanese singers Fairuz or a young Sabah."
Hidden in a side street in Ras Beirut, a shop houses more than 20,000 posters across decades and countries of the Arab world. The collection includes Lebanese and Egyptian film posters from the 1960s and 70s, as well as posters from Iraq, Tunisia and Morocco. Posters hang in private homes and in Cafe Kalei. Abboudi Bou Jaoude began attending cinemas at age six and started collecting posters around age 14 in the early 1970s. The archive blends books and cinematic memorabilia, offering vibrant colors, typographic history, and cultural memory.
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