The Guide #231: How the hunt for the next James Bond became the franchise's best marketing tool
Briefly

The Guide #231: How the hunt for the next James Bond became the franchise's best marketing tool
"And don't forget the succession of other dead cert Bonds now banished to the back of the odds market: the long-rumoured likes of Tom Hardy and Idris Elba (both now likely to have aged out of the role); Theo James; James Norton; Josh O'Connor; Harris Dickinson; Bridgerton's Rege-Jean Page; and approximately 5,000 other predominately British actors who have enjoyed box office success/led a successful TV drama/look good in a tuxedo."
"On and on the hunt goes. Five years after Craig's final outing, one that left absolutely no wriggle room for his return, and not far off a year since Denis Villeneuve was pegged as director of the next, still-untitled instalment, the next 007 has still not been found. Or if he has (and it seems certain to be a he), everyone involved in the Bond operation is keeping characteristically tight-lipped about it."
Callum Turner briefly emerged as the frontrunner to succeed Daniel Craig before Jacob Elordi quickly replaced him after a high-profile performance in Wuthering Heights. Aaron Taylor-Johnson previously enjoyed strong backing but has since faded in the betting markets. A long list of other contenders—Tom Hardy, Idris Elba, Theo James, James Norton, Josh O'Connor, Harris Dickinson, Rege-Jean Page and many more—remains in circulation. Five years after Craig's final film and nearly a year after Denis Villeneuve's attachment as director, no confirmed successor has been announced. The extended casting search continues to generate publicity and speculation while control of the franchise shifts to MGM and Amazon.
Read at www.theguardian.com
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