The Future of Horror Movies Is on YouTube
Briefly

The Future of Horror Movies Is on YouTube
"Horror is a genre of upstarts. Many of its strangest, most striking films, from "The Night of the Living Dead" to "The Blair Witch Project," come from first-timers working on shoestring budgets-and these days the first-timers can be found, increasingly, on YouTube."
"In 2018, Kyle Edward Ball launched a channel where he released videos based on users' descriptions of their nightmares. The entries, with such deceptively simple titles as "sound in the hall" and "grandma," are lo-fi, no more than a few minutes each; they dial into dream logic, primal dread, and a viewer's instinct to fill in the gaps."
"The studio has also partnered with Danny and Michael Philippou, who were vloggers before they broke out with "Talk to Me," a movie that intimately understands the perils of a viral challenge: the inciting incident is a demonic possession documented on a dozen smartphones."
Horror has historically emerged from first-time filmmakers working with limited budgets, and this tradition continues on YouTube. Kyle Edward Ball created a nightmare-based video series that led to his experimental film "Skinamarink," which became a viral phenomenon. Kane Parsons developed atmospheric Backrooms content that influenced major television productions, with A24 now producing his feature debut. The Philippou brothers transitioned from vlogging to creating "Talk to Me," exploring viral challenge dangers through smartphone documentation. Curry Barker moved from sketch comedy to horror filmmaking on YouTube. Major studios increasingly recognize YouTube as a talent pipeline for innovative horror creators.
Read at The New Yorker
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