"The AMC Theatres release announced only two weeks ago with minimal promotion served as a companion piece to Swift's 12th studio album, packaging music videos, behind-the-scenes footage and profanity-free lyric visuals into an 89-minute experience. The film played at all 540 AMC theaters in the U.S. for three days, ending after Sunday. AMC aired the show in Mexico, Canada and across Europe."
"For Taylor Swift to harness the power of the movie theater to build her brand, create excitement among her fans, and create a communal experience outside of her touring, outside of her live performances, is really a stroke of genius, said Paul Dergarabedian, the senior media analyst for Comscore. To be able to add another $33 million to the box office bottom line is much welcomed by theater owners who were looking for content for their big screens."
"It comes nearly two years after her The Eras Tour concert film opened to $96 million, with Swift extending her streak of box office dominance. Meanwhile, Johnson saw a more modest showing. His A24 drama The Smashing Machine, co-starring Emily Blunt, opened in third place with a mere $6 million, trailing Paul Thomas Anderson's One Battle After Another, which earned $11.1 million and has now accumulated $107 million globally."
Taylor Swift’s AMC release debuted at No. 1 in North America with $33 million. The 89-minute companion piece to her 12th studio album packaged music videos, behind-the-scenes footage and profanity-free lyric visuals. The film played at all 540 U.S. AMC theaters for three days and screened internationally in Mexico, Canada and Europe. The opening follows The Eras Tour concert film’s $96 million debut, extending her box office dominance. Dwayne Johnson’s A24 drama The Smashing Machine opened in third with $6 million, trailing Paul Thomas Anderson’s One Battle After Another, which earned $11.1 million and has $107 million globally.
Read at www.eastbaytimes.com
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