Something to Yell About: Scream 7 Does Well in Previews
Briefly

Something to Yell About: Scream 7 Does Well in Previews
"The movie pulled in $7.8 million in previews, the highest ever for a film in the Scream franchise. The previous installment, Scream 6, had held the record with $5.7 million. If the film continues at this pace, it will best the sixth's opening box office of $44 million."
"The added box office could be due to the re-addition of original Scream star Neve Campbell, who didn't appear in 6 because of contract disputes. The box-office stats are especially notable in the face of a potential boycott."
"Fans have been angry that the production fired actor Melissa Barrera for speaking out in favor of Palestine. More than 20 organizations have since supported the call to boycott the film over Barrera's firing, and there were protesters at the film's premiere."
Scream 7 is positioned to achieve record-breaking box office numbers for the franchise, with $7.8 million in preview earnings surpassing the previous record of $5.7 million from Scream 6. The film is tracking between $40 and $50 million for its opening weekend, with projections of $45 million. The strong performance is attributed partly to the return of original star Neve Campbell, who was absent from the previous installment due to contract disputes. Despite a boycott campaign supported by over 20 organizations protesting actor Melissa Barrera's firing for pro-Palestine statements, the film appears positioned to outperform its predecessor significantly.
Read at Vulture
Unable to calculate read time
[
|
]