"Got a call that the higher ups (i.e., at Amazon) were upset with how our marquee marketed their movie (i.e., Melania), that, per them, Sunday would be its last day here. The marquee messages: Does Melania wear Prada? and To defeat your enemy, you must know them. Melania' starts Friday. On Monday, the theater's sign read: Amazon called / Our marquee made them mad / All Melania shows canceled / Show your support at Whole Foods instead :("
"According to a post by manager Jordan Perry on the theater's website, he had gotten numerous calls about the movie from the public some asking why he was showing it, others complaining that the marquee was disrespectful. Addressing the why question, he said: Mostly I thought doing so would be funny. The weekend was a desert in terms of booking options, he elaborated, so why not get this inexplicable vanity piece from the current president's wife?"
An Oregon single-screen Lake Theater in Lake Oswego began showing a 104-minute Melania Trump documentary on Jan. 30. The theater ran joking marquee messages that referenced Melania and provoked public calls and complaints. Amazon objected to the marquee marketing and contacted the theater, after which remaining Melania screenings were canceled. Manager Jordan Perry said he received numerous calls, described the marquee as an attempt at humor, and cited limited weekend booking options for programming the film. The documentary reportedly cost $40 million, earned about $7 million opening weekend, and the theater estimated it contributed $196 to the film's maker.
Read at www.mercurynews.com
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