"The advert featured an alien character that, according to the ASA, "resembled a human", holding a smaller person. This figure had been severed in two, with its bottom half missing and spine exposed. The alien was later depicted holding a sword, while a disc-like weapon was also visible, moving towards the viewer. The accompanying phrase, "welcome to a world of hurt", was prominently displayed. The poster culminated in a cartoon-style image featuring what the ASA identified as "the torso of a woman" with "wires protruding from her bottom half"."
"The film scene which has sparked the controversy (20th Century Studios) It claimed the fact that the robot only had half a body, "emphasised its non-human nature" and appeared for less than two seconds in the advert, which it said it had designed for a 12A audience, which matches the certification of the film. Disney told the ASA it "did not consider the character or imagery in the ad was likely to cause particular harm or offence, given the film's rating and the brief, stylised nature of the scene"."
"However, the ASA said that as the poster was displayed outdoors, it was "likely to be seen by people of all ages" and told Disney and 20th Century Studios that "care needed to be taken" to ensure the poster was suitable for all."
The ASA ordered removal of a digital poster for Predator: Badlands because of graphic imagery, including a severed spine, deemed unsuitable for public display. The advert showed an alien resembling a human holding a smaller person severed in two with an exposed spine, later holding a sword and a disc-like weapon moving toward the viewer. The poster included the phrase "welcome to a world of hurt" and a cartoon-style torso image with wires. Disney argued the severed figure was a robot, visually distinct from a human, brief on screen and matched the film's 12A certification. The ASA ruled outdoor display could reach all ages and required care, citing a menacing appearance and implied dismemberment.
Read at The Independent
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