"This year has seen YouTube achieve record viewership shares in the US, remaining the most-watched streamer as network television has struggled to compete. In September, the platform hosted its first ever live NFL game, reaching over 17m viewers. According to the Hollywood Reporter, analysts are expecting YouTube TV to become the biggest pay-TV service in the US next year. As of April this year, it had 9.4m subscribers."
"We are thrilled to enter into a multifaceted global partnership with YouTube to be the future home of the Oscars and our year-round Academy programming, said the Academy CEO, Bill Kramer and Academy president Lynette Howell Taylor in a statement. The Academy is an international organization, and this partnership will allow us to expand access to the work of the Academy to the largest worldwide audience possible which will be beneficial for our Academy members and the film community."
YouTube will have exclusive global rights to the Oscars from 2029 through 2033, including the ceremony, red carpet coverage, behind-the-scenes content and Governors Ball access. The deal also covers Governors Awards, the nominations announcement, the nominees luncheon, student Academy Awards, member and filmmaker interviews, education programs, podcasts and year-round Academy programming. Academy leaders said the partnership will expand access to the Academy's work to the largest worldwide audience and benefit members and the film community. The Academy has increased international voters, with 21% now from outside the US. YouTube's recent audience growth includes record US viewership, a live NFL stream reaching over 17m viewers, and 9.4m YouTube TV subscribers as of April.
Read at www.theguardian.com
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