"Got a call that the higher ups (i.e., at Amazon) were upset with how our marquee marketed their movie (i.e., Melania), that, per them, Sunday would be its last day here." Joking "please don't cancel my Prime" and suggesting that devoted Amazon fans will have to "show your support at Whole Foods instead," Perry noted both in the Instagram post and in a separate blog post that he also got quite a bit of pushback from the theater's fans for screening the documentary at all."
"Mostly, I thought doing so would be funny." But also, "Financially, the film marketplace this week and next were a desert... So, to fill a screen, why not get this inexplicable vanity piece from the current president's wife? I mean, it just seems so weird that it even exists (who wants a movie about Melania lol?), and wouldn't it then be exponentially weirder, to the point of being funny, to show it here, at your obviously anti-establishment, occasionally troublemaking, neighborhood cinema?"
An independent Lake Oswego theater booked Brett Ratner's expensive documentary about Melania and advertised it with joking marquee taglines referencing Melania and Prada. General manager Jordan Perry received a call from Amazon indicating the film would be pulled after the marquee marketing and that Sunday would be its last day. The theater's Instagram, featuring hand-drawn posters, included Perry's jokes about Prime cancellation and directing supporters to Whole Foods. The screening drew pushback from some patrons. Perry explained the booking as partly humorous and partly pragmatic to fill a financially weak screening schedule and suspects possible blacklisting by Amazon.
Read at Jezebel
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