"Now You See Me: Now You Don't is heading to theaters this weekend, and the magic-based crime drama has one of the better popcorn buckets I've seen lately, both because it's actually practical as a popcorn bucket, and because it manages to capture the spirit of the movie without just being a replica of a character or item in the film."
"At a glance, the bucket looks like a pretty standard box with the Now You Don't poster on the sides. However, it also uses an optical illusion to make it look as if the popcorn disappears, like it would in a magic trick. There's a hidden compartment that helps sell the trick, and if you're looking at it from the right angle, it does truly look like the kind of illusion you'd see in a magician's stage show."
Novelty popcorn buckets often prioritize marketing over practical use, making many clumsy and ineffective for holding theater popcorn. Occasionally creative designs justify studio investment by combining utility and thematic flair. The Now You See Me: Now You Don't bucket resembles a standard postered box but employs an optical illusion and a hidden compartment to make popcorn appear to disappear from certain angles. The design maintains practical capacity while evoking stage-magic aesthetics, though the illusion loses impact once the secret is known. The new film is a magic-based crime drama with a strong cast and holds a 60 percent approval rating on Rotten Tomatoes.
Read at Kotaku
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