"The future of mankind depends on late-night diners in Norms' restaurant on La Cienega Boulevard in a new film coming out on Friday, Feb. 13. The darkly comic sci-fi adventure is called "Good Luck, Have Fun, Don't Die," and it stars Sam Rockwell. It's directed by Gore Verbinski, whose hits include "The Ring" and the first three "Pirates of the Caribbean" movies. It was written by Matthew Robinson, whose credits include writing and co-directing 2009's "The Invention of Lying" with star Ricky Gervais."
""Thank the lord they were OK with this because it would have sucked if we couldn't use their name," Robinson said in a phone interview from his home in Sherman Oaks. "They were graciously willing to let us use Norms, use their iconography, use their actual restaurants. It was so important to Gore and I that we actually had Norms. While it's not necessarily a brand that's known far and wide, it's an institution in Los Angeles.""
A new darkly comic sci-fi film titled Good Luck, Have Fun, Don't Die opens on Friday, Feb. 13. Sam Rockwell stars and Gore Verbinski directs, with Matthew Robinson as writer. The film's first 10 minutes take place in Norms on La Cienega Boulevard, where a grungy man enters with a bomb and rants about artificial intelligence. Norms granted permission to use its name, iconography, and actual restaurants for filming. Norms was founded in 1949, is headquartered in Bellflower, lists 24 restaurants, and opened its first out-of-state location in Las Vegas in 2024. The La Cienega location dates from 1957 and operates 24/7 with heavy pedestrian and auto traffic.
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