The Smurfs movie attempts to integrate the characters into the real world, reflecting a broader trend of utilizing existing intellectual property for new narratives. Despite this connection, the film fails to engage, as regular characters in the film overlook the Smurfs' presence, undermining the premise. The movie's reliance on familiar tropes includes references to the multiverse and various pop-culture elements. Additionally, Rihanna's presence as a producer and singer contrasts with the film's storytelling, pushing a new song to the forefront while lacking meaningful character interactions.
The Smurfs go to the real world for the same reason they do everything else in the movie, which at different points invokes the multiverse, serves up bewildering lore, and includes a pillar-of-light showdown out of a superhero movie - because no one involved in it has any idea what they're doing.
Never once in Smurfs's excursions into Parisian nightlife and an autobahn-adjacent park does anyone acknowledge whether Rihanna exists in the universe of the film.
It's a random but undeniable vehicle for the first new Rihanna song in three years. And actually, despite making me feel unwell, the musical numbers - which include a villagewide danc.
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