"Together with a small team of engineers, researchers and creatives, I began filming a proprietary dataset on a controlled soundstage with all the familiarities of a full production. We also built in restraints to protect creative intent, so the tools are designed for responsible exploration while keeping creative decisions in the hands of artists."
"A common refrain in those applications is that existing AI video models focus entirely on the final visual output, and not on the way cinematographers traditionally construct individual shots. People mostly think of [AI] as making something from nothing, but the approach differs fundamentally in prioritizing cinematographic methodology."
Netflix has acquired InterPositive, a startup founded by actor and director Ben Affleck that develops AI tools specifically designed for filmmakers. Affleck created InterPositive in 2022 after determining existing AI video models couldn't produce Hollywood-quality footage. The company built a proprietary dataset by filming on a controlled soundstage with full production conditions, then developed a video model optimized for real-world production environments. InterPositive's tools include safeguards to protect creative intent, keeping artistic decisions with filmmakers rather than automated systems. The entire InterPositive team joins Netflix, with Affleck becoming an advisor. The company previously operated under the name Fin Bone LLC and has filed multiple patents for AI filmmaking technology.
Read at Fast Company
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