Netflix buys Ben Affleck's AI filmmaking company InterPositive | TechCrunch

"Intensive research and development led to our first model, trained to understand visual logic and editorial consistency, while preserving cinematic rules under real-world production challenges such as missing shots, background replacements or incorrect lighting. We also built in restraints to protect creative intent, so the tools are designed for responsible exploration while keeping creative decisions in the hands of artists."

"He says he wanted to preserve what makes human storytelling human, which is judgement, and sought to protect the power of human creativity. InterPositive isn't trying to make AI actors or synthetic performances. Rather, the company has created a model that helps production teams work with footage from their own productions to help make edits in post-production."

Netflix acquired InterPositive, a filmmaking technology company founded by actor Ben Affleck in 2022. The acquisition supports Netflix's strategy to integrate generative AI into content creation. InterPositive developed AI models that assist production teams with post-production tasks such as addressing continuity issues, adjusting lighting, and enhancing environments, while maintaining visual logic and editorial consistency. The technology includes built-in restraints to protect creative intent, ensuring artists retain decision-making authority. Affleck emphasized the importance of preserving human judgment and creativity in filmmaking. He joins Netflix as senior advisor. The company focuses on serving creative communities and members through responsible AI exploration.

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