"Most of you guys probably have some kind of home-movie-theater situation that allows you to see films without having to interact with the general public, but there's a lot of good stuff playing in theaters right now. We could meet up and catch Sentimental Value or maybe or, hey, there's that random little showing of Park Chan-wook's latest film, No Other Choice, that just so happens to be for Fortune 500 CEOs only. What a coincidence! You can see a movie and avoid the general public."
"Per Neon's generous invitation, the film "spotlights many parts" of the "humble mission to achieve corporate greatness," which every CEO can relate to in one way or another. Park's film tells the story of a manager laid off from his job who uses, uh, a less-than-gentle approach when he's faced with competition in a cutthroat (literally) job market. No doubt it'll be fun for some of the most rich and powerful people in the country to watch a real go-getter go get for once."
Neon invited Fortune 500 CEOs in New York City to a private screening of Park Chan-wook's film No Other Choice on Wednesday, December 17. The invitation frames the film as resonant with executives by spotlighting elements of the "humble mission to achieve corporate greatness." The film follows a manager laid off who responds with violent tactics when confronting rivals in a cutthroat job market. Neon framed the screening as exclusive and free for CEOs. The invitation and tone play on the irony of executives avoiding the general public while enjoying a bargain and witnessing a narrative about ruthless professional ambition.
Read at Vulture
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