""The MPA has worked for decades to earn the public's trust in its rating system," Naresh Kilaru, a lawyer for the MPA, said in an Oct. 28 letter to Meta. "Any dissatisfaction with Meta's automated classification will inevitably cause the public to question the integrity of the MPA's rating system," Kilaru added in the letter, which was shared with NBC News on Wednesday."
"Meta announced in an Oct. 14 blog post that Instagram is "revamping Teen Accounts to be guided by PG-13 movie ratings, meaning teens will see content that's similar to what they'd see in a PG-13 movie, by default." "Just like you might see some suggestive content or hear some strong language in a PG-13 movie, teens may occasionally see something like that on Instagram - but we're going to keep doing all we can to keep those instances as rare as possible," Meta said."
The Motion Picture Association sent a cease-and-desist letter to Meta demanding that Instagram stop using the PG-13 rating to describe its teen content policies. The MPA warned that Meta's automated classification could undermine public trust in the MPA's rating system and called Meta's advertising claims literally false and highly misleading. The MPA identified PG-13 as a registered certification mark owned by the association. Meta announced Instagram would revamp Teen Accounts to be guided by PG-13 movie ratings and said the change aims to support parents while noting social media is not the same as movies.
Read at NBC4 Washington
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