"The Motion Picture Association is asking Meta to stop referring to content shown to teen accounts on Instagram as "guided by PG-13 ratings," saying it is misleading and could erode trust in its movie ratings system. A lawyer on behalf of the MPA sent Meta Platforms a cease-and-desist letter asking the tech giant to "immediately and permanently disassociate its Teen Accounts and AI tools from the MPA's rating system.""
"Instagram had announced last month that its teen accounts will be will be restricted to seeing PG-13 content by default. The Motion Picture Association, which runs the film rating system that was established nearly 60 years ago, said at the time that it was not contacted by Meta prior to its announcement."
"The MPA says Meta's claims claims that its Teen Accounts will be "guided by" PG-13 ratings and that its Teen Account content settings are "generally aligned with movie ratings for ages 13+" are "false and highly misleading." The association's movie ratings, which range from G to NC-17, are done by parents who watch entire movies and evaluate them to come up with a rating. "Meta's attempts to restrict teen content literally cannot be 'guided by' or 'aligned with' the MPA's PG-13 movie rating because Meta does not follow this curated process," the association's letter says. "Instead, Meta's content restrictions appear to rely heavily on artificial intelligence or other automated technology measures.""
The Motion Picture Association has asked Meta to disassociate Instagram Teen Accounts and AI tools from the MPA rating system via a cease-and-desist letter. Instagram announced teen accounts would be restricted to PG-13 content by default, and the MPA says it was not contacted before that announcement. The MPA calls Meta's statements that Teen Account settings are "guided by" or "aligned with" PG-13 ratings false and misleading, noting MPA ratings are assigned by parents who watch entire films. The MPA asserts Meta relies on AI and automation rather than the MPA's curated process. Meta says the policy change was intended to align closer to PG-13 standards for parents and did not imply a partnership.
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