"At Smiffy's, searches for Wicked-related costumes have surged 375% as cinema-goers plan pink-and-green looks, while Glinda and Elphaba searches are up around 400%. Sales of the brand's classic Wicked Witch costume have risen 49% in the past three months compared with the same period in 2023. Cynthia Erivo's nail artist, Shea Osei, told SumUp she has seen a 2025% rise in requests for Wicked-inspired designs after the viral holding space moment with Ariana Grande."
"Clients, she said, were arriving with screenshots and asking for greens, metallics and the green-and-black foil look featured in the film. Karaoke bars are seeing the impact too. Lucky Voice says renditions of Defying Gravity climbed 32%, peaking on 27 October, with the track now among the top 30 most-performed songs across its venues. And in London, Percy & Reed reports a 30% increase in clients asking for dramatic colour changes, with many referencing Ariana Grande's glossy brunette look as hype around the film builds."
"The cultural significance of Wicked cannot be overstated. It has been a defining cultural moment that has transcended generations in the way fans are not just watching, but participating. This data is representative of a wider trend of people linking their identities to the stories and communities they love. You need only look at cinema-goers arriving in full pink or green, declaring their allegiance before the film even starts, to see how deeply fans connect with this narrat"
SumUp data shows a sharp rise in consumer spending linked to the Wicked: For Good film, with shoppers buying themed outfits, beauty services and entertainment experiences. Smiffy's searches for Wicked-related costumes rose 375% and Glinda and Elphaba searches about 400%, while sales of the classic Wicked Witch costume increased 49% versus the same months in 2023. Shea Osei reported a 2025% rise in Wicked-inspired nail requests after a viral holding space moment. Karaoke renditions of Defying Gravity climbed 32%, and Percy & Reed recorded a 30% rise in clients seeking dramatic colour changes inspired by the film's looks.
Read at www.standard.co.uk
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